Acerca de

Digital Out-of-Home (DOOH) has revolutionized the way businesses connect with consumers in their daily lives, moving far beyond traditional static signage. The true power of DOOH lies in its ability to leverage precise geographic and venue targeting, ensuring your message reaches the right audience at the exact moment and place where it will resonate most. This is particularly effective across a diverse range of location-based environments.

​

Here's how DOOH excels in specific venue types, transforming everyday interactions into powerful advertising opportunities:

 

Gas Station TV (GSTV)

 

Imagine a consumer pulling up to the pump in Pikeville, Kentucky. While they wait for their tank to fill, their attention is drawn to a screen embedded in the pump or overhead. This is Gas Station TV, a prime DOOH channel.

Geographic & Venue Targeting: A local coffee shop, perhaps a cozy spot just off Main Street in Pikeville, could run an ad offering a "buy one, get one free" on iced lattes. This ad is precisely targeted to gas stations within a 5-mile radius of their location, catching commuters and residents who are already on the go and potentially looking for a quick pick-me-up. The venue targeting here is inherent: people at a gas station are likely to be drivers, and many are thinking about their next stop. A tire shop could promote a "free tire pressure check" to drivers, playing on their immediate need and proximity.

 

Restaurants and Bars

 

DOOH screens in eateries and drinking establishments offer unique opportunities to engage patrons in a relaxed, social setting.

Geographic & Venue Targeting: A bar in downtown Lexington might display ads for a new craft beer from a local brewery, targeting screens specifically within that bar and others in the surrounding entertainment district. During a University of Kentucky basketball game, a sports bar can dynamically update promotions for wings or special drink deals, tailoring the message to the excitement of the live event. For restaurants, a local pizza place in Ashland could advertise its online ordering system or a family meal deal on screens in nearby family-friendly restaurants (non-competing) or even in fast-casual spots during dinner hours, encouraging a future visit.

 

Grocery Stores

 

Grocery stores are a high-value environment for DOOH, catching consumers precisely when they are making purchase decisions.

Geographic & Venue Targeting: Screens at checkout aisles in a supermarket in Bowling Green, Kentucky, could showcase impulse buys like a new snack bar or a magazine. A national brand launching a new cereal could target grocery stores across Kentucky, but with variations in creative based on the store's demographics (e.g., family-focused messaging in suburban stores, health-conscious messaging in urban markets). Moreover, screens within specific aisles can promote complementary products – a screen in the dairy aisle might advertise a specific brand of cereal, knowing shoppers are already thinking about breakfast items.

 

Gyms

 

Fitness centers provide a captive audience, often in a health-conscious mindset, making them ideal for specific product and service promotions.

Geographic & Venue Targeting: A gym in Frankfort, for instance, could feature ads for local physiotherapists or sports massage therapists on screens near the locker rooms or cardio equipment. A national supplement brand might target gyms in affluent neighborhoods of Louisville, knowing its audience has disposable income for health products. Content can even be tailored by time of day: a pre-workout supplement in the morning, a protein shake in the evening, aligning with peak workout times.

 

Coinstar Kiosks

 

Coinstar kiosks, often located in grocery stores, offer a unique, high-dwell-time opportunity as users are actively engaged in a transaction.

Geographic & Venue Targeting: The digital screens on top of and within the user interface of Coinstar kiosks across Kentucky provide a highly visible platform. A local car wash could advertise a discount to users converting their change, knowing they are in a retail environment and potentially on their way home. A credit union might promote a new savings account, leveraging the financial mindset of individuals using the kiosk. The "topper" screens (over 7 feet tall) grab attention from passersby, while the interactive UI screens capture a truly captive audience. This allows for hyper-local targeting down to the specific grocery store location.

 

Medical Offices

 

Waiting rooms and reception areas in medical offices offer a calm environment where patients have dwell time, making them suitable for informative and relevant advertising.

Geographic & Venue Targeting: A dentist's office in Owensboro might display ads for teeth whitening services or aligners on their waiting room screens. A pharmaceutical company could target screens in general practitioner offices across the state with educational content about a new medication for a common ailment. Even a local pharmacy could advertise its flu shot services on screens in nearby doctor's offices, creating a seamless patient journey from consultation to care. The targeting here isn't just geographic (e.g., within a specific county) but highly specific to the type of medical practice, ensuring maximum relevance.

By strategically placing dynamic digital content in these everyday environments and leveraging sophisticated geographic and venue targeting, DOOH transforms passive observation into active engagement, driving brand awareness, influencing purchase decisions, and ultimately connecting with consumers in meaningful and measurable ways.